1. Positioning: Identifying the Big Idea
Working together to identify your core competency and arrive at a clear positioning statement is the foundation of an effective communications strategy. Without it, there is no sustainable traction in your marketing program.
We want to understand that thing you do better than everybody else. It doesn’t have to be monumental. But it has to matter.
Then, we leverage this idea – your Big Idea and Competitive Edge – in all your communications. We make it come alive in your elevator pitch, website, tradeshow exhibit, company collateral, social media, direct marketing, video production, PR and advertising.
2. Fine-Tuning: Sharpening Your Marketing Tools
Since 2005, Shift has developed websites, collateral and other promotional tools for clients in the industrial, engineering, construction and automation segments. And for the past thirteen years, all websites have been designed and implemented by the same staff member … this experience ensures that our work for you is built on a firm foundation of ingenuity, continuity and accountability.
In words, photography and film, we leverage your competitive edge in all your communications channels. From your elevator pitch to the website, exhibit, company collateral, social media, direct marketing, video production, PR and advertising, we make your positioning come alive.
3. Activation: Turning Your Digital Network into an Effective Business Development and Talent Recruiting Program.
LinkedIn, YouTube and your company blog are, practically speaking, free. All we have to do is take the time to plan out a working content calendar and establish a posting cadence. This IS NOT a daily exercise. For most B2B companies, 2-3 LinkedIn posts, one video and one blog per month – with consistent execution, month after month – is more than adequate to build on your competitive edge. We work with you to guide, develop, write, post and evaluate the ROI of the content.