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Lessons From Vail

What a rewarding week it’s been! On Wednesday, Jared Ray and I flew to Denver and shuttled to Vail for three days to learn about (and document in notes, video and photography) Howard Head Sports Medicine (affiliated with our client Proaxis Therapy). Come June, we’ll launch a new website for HHSM, one of world’s most highly regarded physical therapy practices.

The best part of being in business of branding is hearing highly successful people share their stories. You realize that at the heart of every strong brand is a nucleus of exceptional people with quiet passion, clear vision and run-through-a-brick-wall drive.

Guided by this kind of commitment, Vail Valley Medical Center, The Steadman Clinic and Howard Head Sports Medicine have established a reputation for innovative procedures that brings in elite level professional athletes from all over the world. Gold Medal alpine skier Lindsey Vonn and English soccer icon Michael Owen are two of hundreds who have been treated and rehabbed right here.

What strikes you about the Vail experience is the intense passion this medical team brings to athletes, who are equally passionate about their sport. The physicians and therapists don’t view their role as simply to mend what’s broken. Their mission is to develop better and better ways to help each individual perform at the highest possible level. That goes for every patient, not just the ones we see on television.

Hearing this from the hearts of Howard Head founders Topper Hagerman and John Atkins, as well as renowned surgeon John Feagin, was really gets the energy flowing. If every business could take time to reassess its own vision, mission and passion, imagine the difference it would make.

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