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The Problem with Problems

Ran into our friend Tim Justice, president of Rescom Construction. Rescom is hands down the best in the Upstate at office upfits, renovations, etc. Fresh from a year serving as chairman of the Greenville Chamber, Tim continues to give a lot of energy and leadership to the local business community.

We spoke about the current state of mind of  business owners, and agreed that many have dispensed with serious efforts to build/maintain a strong brand. Instead, as Tim put it, the average business owner is “completely focused on short-term problems, usually at the expense of long-term vision. Do that long enough and it’ll confuse your customer base and your own workforce.”

We agree. It’s hard to think strategically when your marketing plan is being held together with duct tape. But the true survivors will always attack immediate business opportunities with one eye focused on their long-term mission and vision.

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