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New Identity and Communications Package

For a successful Vermont real-estate agent who moved to Greenville this summer, we created an entire brand package. It began with name and identity development — the result of which, the logo, you can see in this post. From there, we moved into collateral design and, ultimately, web development with the launch of BuyerSideSC.com.

This was a unique project with unique and interesting challenges. The main hurdle was with regard to the slightly atypical business concept — being a “buyer’s agent” is not familiar to most customers. So we placed most of our effort on building the identity, collateral and website to clearly communicate (through words and images) our client’s concept as well as its benefits.

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